Why "being yourself" isn't a lifestyle choice—it's the only competitive advantage you have left in a world of corporate conformity. The Conflict:  We are taught to "simmer down" to stay safe, but in a crowded market, being "realistic" is a death sentence. It makes you invisible to the very people who need you.  The Concept:  Identity Architecture. I bridge the gap between "Hard-Headed Business Logic" and "Fine-Art Production." By using the 10% Lens , we stop trying to appeal

Five years ago, if you'd asked me about professional headshots, I'd have scoffed.  I hated photos. Not my body, but I just didn't think I was photogenic. Then I had professional photos taken. I was shocked. For the first time, I had pictures that looked even better than how I saw myself. It felt like someone finally captured the real me. Imagine this from your brand's perspective:  Viewers judge brands in seconds. That's all you get to stand out and build credibility. High-qu